Our Mission

Deliver high-quality design and digital products through great service.

No matter if it’s a long-term project or last-minute rush, our experience and processes allow us to jump in and push any project across the finish line. We can brand your next event, collect signatures for a hot issue and create strategies to effectively communicate to both internal and external audiences. From print design and mailers to websites, email and presentations, we’re here to help.

Black Shepherd Strategies is a full-service boutique design and marketing agency that specializes in B2B and B2G strategies located in Washington DC.

Lead by industry veteran, Kyle Bogucki, we help clients make a big impact, whether its a first impression or breaking through crowded markets. Black Shepherd Strategies combines innovative design and strategic marketing techniques to deliver tailored solutions for every client’s unique needs. Our commitment to excellence and attention to detail ensure that each project receives the utmost care and achieves outstanding results.

Kyle Bogucki

Owner / Designer

Kyle has been navigating the PR/Communications Digital world in the Washington, DC region for more than 15 years working with a variety of Fortune 50 and 500 clients as well as trade associations and non-profit organizations. He works to identify their creative and strategic goals to deliver new and innovative solutions that fit the client’s needs and effectively communicate to their audiences. Kyle specializes in integrating effective social media, email, and advertising campaigns to help reach audiences locally, nationally, and globally. Kyle has lead numerous website design and UX projects, online advertising campaigns, digital product design and development, traditional print campaigns and reports, and beautifully crafted presentation designs.

What We Offer

Brand Development

Crafting and refining brand identities, including logo design, brand messaging, and brand positioning.

Content Creation

Producing engaging and informative content such as blog posts, articles, videos, and infographics to attract and engage the target audience.

Analytics and Reporting

Tracking and analyzing marketing metrics to measure the effectiveness of campaigns and provide data-driven insights for further optimization.

Website Design and Development

Creating visually appealing and user-friendly websites that align with the client’s brand and objectives.

Event Marketing

Planning and coordinating events, trade shows, and conferences to promote the client’s products or services.

Market Research and Analysis

Conducting thorough market research to identify target audiences, evaluate competitors, and develop effective marketing strategies.

Digital Marketing

Implementing comprehensive digital strategies, including search engine optimization (SEO), social media marketing, and pay-per-click advertising.

Advertising Campaigns

Planning and executing multi-channel advertising campaigns across various platforms, including print, online, and social media.

Graphic Design

Designing visually striking assets, such as brochures, flyers, business cards, and packaging, that reflect the client’s brand aesthetic.

Get Started Today!